Logo Designs
Logos designed for Menalto, Hypergrid, Shears & Window, Zuum. Care Through Touch, Escientia, and Lotus Real Estate
Logo Design process
My logo design process begins with many sketches on paper to find concepts appropriate to the project. For this particular project, Lauren asked me to create some designs inspired by a pair of earrings and a book cover that she loved. Once we settled on a sketch direction I explored variations of this direction in vector format in Illustrator. After several rounds of revisions the vector logotype was finalized and I began color explorations in both watercolor and digital mediums. I completed the project with designs in both horizontal and vertical format ready for application to any medium.
Process
Sketches & Concept development
Vector drawing from scan or photo
Vector refinement
Color variations
Final revisions
Logo usage documentation